Created by Crystal Centilello and Anne Sage they were "fuelled by our mission to bring the illusive nature of blogging to a magazine". The pages are filled with beautiful images, styling and interesting articles and one of the best parts of an E-mag is that in many instances you can click on a product and be taken to their website!
(Images: 1: Maemae Paperie p. 54; 2 & 4. Victoria Smith's San Fran home p. 88 & 97; 3: Kate's Greats p. 28)
Now if only apple would jump on the flash wagon and then I could read it on my ipad! (and of course you can also follow them on facebook)